Channels of Direct Marketing

Voicemail Marketing

This channels is also most effective way to attract the people by sending voicemail on their email addresses. It’s true spoken words are more clearer and understandable then written words, that is the reason voicemail is gaining popularity with pace.

Direct Selling

Direct selling is the most effective channel of direct marketing, in which marketers meet the person face by face to sell out products.In direct selling marketers can listen to the customer query and answer appropriately.

Integrated Campaign

The mix of set of all direct marketing channels is know as integrated campaign.This type of marketing require huge budget and efforts.

Drawbacks of Direct Marketing

The negative aspects of direct marketing are sharing of customer information without permission which is unethical, customer is overload with the amount of information he or she retrieve through the direct marketing channels.