Categories: Marketing

Channels of Direct Marketing

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad1" id&equals;"quads-ad1" style&equals;"float&colon;left&semi;margin&colon;0px 0px 0px 0&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;<p align&equals;"justify">Direct marketing is the sub-branch of marketing&comma; it&&num;8217&semi;s different from marketing in two perspective&period; First&comma; direct marketing directly convey message to the targeted individuals and second&comma; customer response is measurable regardless to any medium&period; For example&comma;Customer click on ads displayed on site&comma; number of customer calling on the mentioned phone numbers&period;<&sol;p>&NewLine;<p align&equals;"justify">The  most common forms of direct marketing are direct mail&comma;telemarketing&comma;email marketing&comma;door to door leaflet marketing&comma;broadcast faxing&comma;voicemail marketing&comma;coupons&comma; direct selling and integrated campaigns&period;<&sol;p>&NewLine;<h3>Direct mail<&sol;h3>&NewLine;<p align&equals;"justify">Direct mail is most common direct marketing channel&comma; advertiser send mail on postal addresses of customers which contains the details about the offering&period; This approach was used in the past&comma; currently its popularity goes down due to high cost of postal services&comma;time consuming and invention of new technology like email&period;<&sol;p>&NewLine;<h3>Telemarketing<&sol;h3>&NewLine;<p align&equals;"justify">Telemarketing is the channel of direct marketing in which advertiser approach people by calling them using their contact numbers&period;The popularity of telemarketing plunge because people complain about the unwanted calls to the complain center or regulation authority&period;<&sol;p>&NewLine;<h3>Email Marketing<&sol;h3>&NewLine;<p align&equals;"justify">Email marketing also known as electronic email marketing concept derived from direct email&comma; the difference is direct mail use postal address to reach the people but Email marketing use email address to send email to the intended person&period; Email marketing gain popularity due to low cost factor and within seconds delivery of message&period; A major concern of email marketing is spam&comma; which means people are receiving email unwillingly&period; In order to cope the problem of spamming sites are providing special filters to automatically separate&comma;delete and block the unwanted emails&period;<&sol;p>&NewLine;<h3>Broadcast Faxing<&sol;h3>&NewLine;<p align&equals;"justify">Advertiser fax their offerings information on the fax number of the recipients&period; This methods is not in practice due to laws several countries&period;<&sol;p>&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad2" id&equals;"quads-ad2" style&equals;"float&colon;none&semi;margin&colon;0px 0 0px 0&semi;text-align&colon;center&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad3" id&equals;"quads-ad3" style&equals;"float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;

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