Competitive Profile Matrix (CPM) is a strategic management tool which is used to identify the major strengths and weaknesses of a firm in relation to the rival’s firm strategic position. On the basis of this comparison, the firm can design wise offensive or defensive strategies. Two types of systems can be used for the construction of competitive profile matrix i.e. weighted rating system (each measure of critical success factor is assigned a weight based on its perceived importance) and unweighted (each critical success factor measured is assumed to be equally important) rating system. It is important to note that the meaning of weights and total weighted scores is same in both EFE (external factor evaluation) and CPM (competitive profile matrix).
Following are some of the important differences between EFE (external factor evaluation) and CPM (competitive profile matrix).
Page: 1 2
Microsoft Corporation also known as MS is one of the biggest multinational technology-based company in…
The article is based upon in-depth analysis of Fast Food Industry of Australian Region with…
The paper presents detailed overview about the Apple Inc. analysis on the parameters set by…
The purpose of this research paper is to develop a marketing plan for the Thomson…
1. As applicable to other department managers, a human resources manager invigilates the departments and…
The purpose of the present article is to formulate a work allocation flow chart of…
View Comments
Excellent & Easy to understand & apply.
short and comprehensive with example .........
concept well explained
this is just awesome material.
waow and ausum , understanble , easiest way witoud teacher lecture
waow and ausum , understanble , easiest way witoud teacher lecture
wauw, this is great... it really helped me with my exam preparation
sooo nicee...this is great....it really helpful me nd my exm preperation....thkxxx.....
Good info. Some questions...
How is the rating for each critical success factor for each company identified?
What is the method followed by the UX Designer to get the relevant information, to identify the ratings?
Is the rating based on one's perception? Even if the data used to rate is already available, just the same there is an element of subjectivity.