Dell SWOT Analysis

•  On January 8, 2009 Dell announced the closing of its manufacturing plant in Limerick, Ireland with the loss of 1,900 jobs and the shift of production to its plant in Poland.

•  Dell not able to attract the students of schools and colleges,   this segment earn only 5% of total revenues.

•   Lot of criticism against the Dell’s claim of world’s most secured notebooks.

•  Dell willingly discontinued the “world’s most secure laptops” advertisement after the declaration of the NAD investigation.

•  Dell have no proprietary technology, the currently used technology by dell are shared by the other major competitors.

•  Dell is dependent on its suppliers

Opportunities

•  India, Pakistan and Bangladesh are the untapped markets.

• Market penetration in education and Government markets.

•  Cost reduction in latest technology.

• Partnership or acquiring of suppliers.

• Dell has opportunity to sell computer directly to retailers.

Threats

•  Fluctuation in currency outside US.

• Major competitors in the market.

• Most of the countries are hit by recession which may result in the reduction of revenues.

• Government Policies.

• Bargaining of Suppliers.

• Rapid change in technology obsoletes the product in small span of time.

• Aggressive marketing by competitors.