Categories: SWOT Analysis

Dell SWOT Analysis

Dell Inc is one of the larges multinational technology corporation that develops, manufacture, sell and support personal computer, laptops and other computer peripherals.

Strength

•    Customer oriented marketing strategies.

•    Well-Known for online selling of Computers.

•    Listed in the fortune 500 companies as the 25th largest company.

•    Dell Company employs more than 76000 thousand people.

•    Provide quality PCs, Laptops and computer peripherals at low price.

•    Low manufacturing cost.

•    Dell offer computers with AMD and Dell processor.

•    Dell has nine of manufacturing plants.

•    24X 7 Customer support.

•    Offer wide range of PC, Server, Laptops, Monitors and LCDs, Data storage devices, network switches and software.

•    Dell built computer on customer provided specifications.

•    Dell always keen to embed latest technology in its products.

•    It has a reliable support and service.

•    The company website at least receives 25 million visits.

•    Efficient Inventory management.

•    Dell became the first company in the information technology industry to establish a product-recycling goal.

Weaknesses

•Elimination of bonuses in 2006 to increase the company financial performance.[large]

• Closure of Dell’s biggest call center in April, 2003 terminating 1100 employees.

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