Factors Affecting Consumer Behavior

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad1" id&equals;"quads-ad1" style&equals;"float&colon;left&semi;margin&colon;0px 0px 0px 0&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;<p>The occupation of a person has a significant impact on their buying behavior&period; For example&comma; a marketing manager of an organization is trying to buy business suits&comma; while a low level worker in the same organization buy-resistant clothing work&period;<&sol;p>&NewLine;<p>&lbrack;adsense&rsqb;<&sol;p>&NewLine;<p><strong>• Economic situation<&sol;strong><&sol;p>&NewLine;<p>economic situation of the consumer has a great influence on their buying behavior&period; If income and savings a customer is high&comma; then going to buy more expensive products&period; Moreover&comma; a person with low income and savings buy cheap products&period;<&sol;p>&NewLine;<p><strong>• Lifestyle<&sol;strong><&sol;p>&NewLine;<p>Lifestyle clients is another factor affecting import purchasing behavior of consumers&period; Lifestyle refers to the way a person lives in a society and express things in their environment&period; It is determined by the client&&num;8217&semi;s interests&comma; opinions&comma; etc and activities shapes their whole pattern of acting and interacting in the world&period;<&sol;p>&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad2" id&equals;"quads-ad2" style&equals;"float&colon;none&semi;margin&colon;0px 0 0px 0&semi;text-align&colon;center&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;<p><strong>• Personality<&sol;strong><&sol;p>&NewLine;<p>Personality changes from person to person&comma; time to time and place to place&period; Therefore&comma; it can greatly influence the buying behavior of customers&period; In fact&comma; personality is not what one has&comma; but is the totality of the conduct of a man in different circumstances&period; Has different characteristics&comma; such as dominance&comma; aggression&comma; confidence etc that may be useful to determine the behavior of consumers to the product or service&period;<&sol;p>&NewLine;<h3>4&period; Psychological Factors<&sol;h3>&NewLine;<p>There are four major psychological factors that affect the purchasing behavior of consumers&period; These are&colon; perception&comma; motivation&comma; learning&comma; beliefs and attitudes&period;<&sol;p>&NewLine;<p>&lbrack;adsense&rsqb;<&sol;p>&NewLine;<p><strong>• Motivation<&sol;strong><&sol;p>&NewLine;<p>The level of motivation also affects the purchasing behavior of customers&period; Each person has different needs&comma; such as physiological needs&comma; biological needs&comma; social needs&comma; etc&period; The nature of the requirements is that some are more urgent&comma; while others are less pressing&period; Therefore&comma; a need becomes a motive when it is most urgent to lead the individual to seek satisfaction&period;<&sol;p>&NewLine;<p><strong>• Perception<&sol;strong><&sol;p>&NewLine;<p>Select&comma; organize and interpret information in a way to produce a meaningful experience of the world is called perception&period; There are three different perceptual processes which are selective attention&comma; selective distortion and selective retention&period; In the case of selective attention&comma; sellers try to attract the attention of the customer&period; Whereas in case of selective distortion&comma; customers try to interpret the information in a way that supports what customers already believe&period; Similarly&comma; in the case of selective retention&comma; marketers try to retain information that supports their beliefs&period;<&sol;p>&NewLine;<p><strong>• Beliefs and Attitudes<&sol;strong><&sol;p>&NewLine;<p>Client has specific beliefs and attitudes towards different products&period; Because such beliefs and attitudes shape the brand image and affect consumer buying behavior so traders are interested in them&period; Marketers can change beliefs and attitudes of customers with special campaigns in this regard&period;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad3" id&equals;"quads-ad3" style&equals;"float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;