Factors Affecting Consumer Behavior

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad1" id&equals;"quads-ad1" style&equals;"float&colon;left&semi;margin&colon;0px 0px 0px 0&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;<p>Consumer behavior refers to the selection&comma; acquisition and consumption of goods and services to meet their needs&period; There are different processes involved in consumer behavior&period; Initially&comma; the consumer tries to find what products you would like to consume&comma; then select only those products that promise greater utility&period; After selecting the products&comma; the consumer makes an estimate of available funds that can happen&period; Finally&comma; the consumer looks at the current prices of commodities and makes the decision about which products to consume&period; Meanwhile&comma; there are several factors that influence consumer purchases&comma; such as social&comma; cultural&comma; personal and psychological&period; The explanation of these factors is as follows&period;<&sol;p>&NewLine;<h3>1&period; Cultural factors<&sol;h3>&NewLine;<p>Consumer behavior is deeply influenced by cultural factors&comma; such as buyer&&num;8217&semi;s culture&comma; subculture and social class&period;<&sol;p>&NewLine;<p><strong>• Culture<&sol;strong><&sol;p>&NewLine;<p>Essentially&comma; culture is the share of each company and is the major cause of the person who wants and behavior&period; The influence of culture on the purchasing behavior varies from country to country&comma; therefore sellers have to be very careful in the analysis of the culture of different groups&comma; regions or even countries&period;<&sol;p>&NewLine;<p><strong>• Subculture<&sol;strong><&sol;p>&NewLine;<p>Each culture has different subcultures&comma; such as religions&comma; nationalities&comma; geographical regions&comma; racial&comma; etc&period; marketing groups may use these groups&comma; segmenting the market in several small portions&period; For example&comma; marketers can design products according to the needs of a specific geographical group&period;<&sol;p>&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad2" id&equals;"quads-ad2" style&equals;"float&colon;none&semi;margin&colon;0px 0 0px 0&semi;text-align&colon;center&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;<p><strong>• Social Class<&sol;strong><&sol;p>&NewLine;<p>Every society has some kind of social class is important for marketing because the buying behavior of people in a particular social class is similar&period; Thus marketing activities could be adapted to different social classes&period; Here we should note that social class is not only determined by income&comma; but there are several other factors such as wealth&comma; education&comma; occupation etc&period;<&sol;p>&NewLine;<h3>2&period; Social factors<&sol;h3>&NewLine;<p>Social factors also influence the purchasing behavior of consumers&period; Social factors are&colon; the reference groups&comma; family&comma; the role and status&period;<&sol;p>&NewLine;<p><strong>• Reference groups<&sol;strong><&sol;p>&NewLine;<p>Reference groups have the potential for the formation of an attitude or behavior of the individual&period; The impact of reference groups vary across products and brands&period; For example&comma; if the product is visible as clothing&comma; shoes&comma; car etc&period;&comma; the influence of reference groups will be high&period; Reference groups also include opinion leader &lpar;a person who influences others by his special skill&comma; knowledge or other characteristics&rpar;&period;<&sol;p>&NewLine;<p><strong>• Family<&sol;strong><&sol;p>&NewLine;<p>buyer behavior is strongly influenced by a family member&period; So vendors are trying to find the roles and influence of the husband&comma; wife and children&period; If the decision to purchase a particular product is influenced by the wife of then sellers will try to target women in their ad&period; Here we should note that the purchase of roles change with changing lifestyles of consumers&period;<&sol;p>&NewLine;<p><strong>• Roles and Status<&sol;strong><&sol;p>&NewLine;<p>Each person has different roles and status in society in terms of groups&comma; clubs&comma; family&comma; etc&period; organization to which it belongs&period; For example&comma; a woman working in an organization as manager of finance&period; Now she is playing two roles&comma; one of the chief financial officer and the mother&period; Therefore&comma; purchasing decisions will be influenced by their role and status&period;<&sol;p>&NewLine;<h3>3&period; Personal factors<&sol;h3>&NewLine;<p>Personal factors may also affect consumer behavior&period; Some of the important factors that influence personal buying behavior are&colon; lifestyle&comma; economic status&comma; occupation&comma; age&comma; personality and self esteem&period;<&sol;p>&NewLine;<p><strong>• Age<&sol;strong><&sol;p>&NewLine;<p>Age and life cycle have a potential impact on the purchasing behavior of consumers&period; It is obvious that consumers change the purchase of goods and services over time&period; Family life cycle consists of different stages as young singles&comma; married couples&comma; unmarried couples etc that help marketers to develop suitable products for each stage&period;<&sol;p>&NewLine;<p><strong>• Occupation<&sol;strong>&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad3" id&equals;"quads-ad3" style&equals;"float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;