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<h3>Strengths</h3>
<p>• It has established a brand name for itself and is considered to be the number one search engine on the web.</p>
<p>• The speed and simplicity of its search engine is quite reliable and user friendly.</p>
<p>• It has a ‘market cap’ of $185.61 billion according to ‘Yahoo Finance’, Dec 5, 2009.</p>
<p>• It has a ‘war chest’ of $22 billion according to Adam Ostrow, Oct 15, 2009.</p>
<p>• It is considered to be among the top 10 brands in the U.S.</p>
<p>• It gets reputation by its popularity which proceeds by its word of mouth publicity, so it doesn’t need to put much effort in marketing its search engine.</p>
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<p>• It offers many products and services i-e; Desktop products, Mobile products, Web products, Hardware products.</p>
<p>• It has a low operation cost regarding its products and services.</p>
<p>• It has hired PhDs specially to work for enhancing the search engine algorithms which will render the search faster, relevant and more efficient.</p>
<p>• It provides its search engine interface to 88 languages which is quite helpful for the locals of the countries.</p>
<p>• It uses state-of-the-art technology to catalog the pages to give the most updated outcomes to its users</p>
<p>• It ranks the webpages with its Page-Rank technology that gives the users access to the important pages first.</p>
<p>• It specializes in marking the results in differential scale i-e it separates the sponsored links from the regular links that are provided.</p>
<p>• The search engine also provides localized searching where the users get results according to their regions.</p>
<p>• It provides services such as Groups, Email, News, Directory etc.</p>
<p>• It has come-up with ideas regarding solutions to wireless hand-held devices, personalized toolbars, and indexes.</p>
<p>• It directly routes its users to the webpage without lingering on another site for ad. Revenue.</p>
<p>• It has also acquired YouTube which provides video services to users across the web, and which is regarded to be the number-one online video portal users.</p>
<p>• It has AdWords and AdSense programs working as the main mechanism.</p>
<p>• It has a strong professional networking space present.</p>
<p>[adsense]</p>
<h3>Weaknesses</h3>
<p>• It is dependent mostly on its search based advertising.</p>
<p>• There is the risk of facing dead ends for the users, who find the citation but not the whole text.</p>
<p>• It has lack of focus regarding the service of search engine.[linkunit]</p>
<p>• Spammers usually take advantage of google’s ranking technology bycreating sites that contain a lot of links by which they end up getting higher ranks.</p>
<p>• Its link-based ranking tech. mostly didn’t work on actual traffic analysis.</p>
<p>• Its cost-per-click advertising charge &; ranking policy makes it difficult for the clients to predict the positioning of their ads and their costing as per se.</p>
<p>• Its contextual advertising is considered less effective regarding sales generation, and the algorithms behind the search are erroneous.</p>
<p>• Its localized search also results in errors at times.</p>
<p>• It is the top player regarding the search engines yet it answers search queries with 50 to 60% accuracy.</p>
<p>• Its inability regarding YouTube to be monetized.
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View Comments
An attempt to identify the SWOT factors with Google is very helpful and timely especially given the fact that Google has became the most popular search engine.
Learning from these factors could give an understanding how SWOT Analysis can help an organization to get into world best.
Thank you mate it was very helpful for me.
Very helpful. Thanks!
We are always available for your help.
very helpful
Just to let you know AdWords and AdSense are not two entirely different programs as you make it seem. Adwords is the "main mechanism" and AdSense is simply a customized delivery method of AdWords for specific sites.
http://support.google.com/adsense/bin/answer.py?hl=en&answer=76231
(Your lack of research makes questionable your authority as an "MBA-Tutorial" site)