<!-- WP QUADS Content Ad Plugin v. 2.0.95 -->
<div class="quads-location quads-ad1" id="quads-ad1" style="float:left;margin:0px 0px 0px 0;">

</div>
<p align="justify">Grand Strategy Matrix is very useful instrument for creating different and alternative strategies for an organization. Grand matrix has four quadrants; each quadrant contains different sets of strategies and the entire firms along with their respective divisions must fall in one of the quadrant. This matrix has two dimensions (competitive position and market growth). Suitable set of strategies for each quadrant are given below:&#160;&#160;&#160; </p>
<h3>&#160;</h3>
<h3>Quadrant I</h3>
<p> &#160;</p>
<p align="justify">Companies positioned in this quadrant have very strong strategic position. These firms focus on their established competitive advantage (CA) and take advantage of it as long as it allows them. These companies must concentrate on the existing market by adopting the set of product development, market development and market penetration strategies. Organizations that fall in quadrant 1 have focus on a single product and can go for related diversification strategy to minimize the risk related to limited product line. If these organizations have higher resources they can go for horizontal, backward and forward set of strategies. These firms can take risks being an aggressive and can afford to obtain advantage of opportunities in numerous ways.&#160;&#160; </p>
<h3>&#160;</h3>
<h3>Quadrant II</h3>
<p> &#160;</p>
<p align="justify">Firms laying in this quadrant have the rapid growing industry but can not fight competently. They must evaluate their existing approach in the market place, need to know why they are ineffective in the market and must come up with a strategy to improve their strategic position. Due to the growth of the industry, firms in this quadrant use intensive strategy as a first strategic option. If companies do not have competitive advantage, horizontal integration is more advantageous option. Last but not the least strategic option is the liquidation which provides fund needed for other Strategic Business Unit (SBU) or to acquire other businesses. </p>
<h3>&#160;</h3>
<h3>Quadrant III </h3>
<p> &#160;</p>
<!-- WP QUADS Content Ad Plugin v. 2.0.95 -->
<div class="quads-location quads-ad2" id="quads-ad2" style="float:none;margin:0px 0 0px 0;text-align:center;">

</div>

<!-- WP QUADS Content Ad Plugin v. 2.0.95 -->
<div class="quads-location quads-ad3" id="quads-ad3" style="float:none;margin:0px;">

</div>


Page: 1 2
Microsoft Corporation also known as MS is one of the biggest multinational technology-based company in…
The article is based upon in-depth analysis of Fast Food Industry of Australian Region with…
The paper presents detailed overview about the Apple Inc. analysis on the parameters set by…
The purpose of this research paper is to develop a marketing plan for the Thomson…
1. As applicable to other department managers, a human resources manager invigilates the departments and…
The purpose of the present article is to formulate a work allocation flow chart of…
View Comments
Nyc stuff....
very good very usefull and accurate in detail information provided
The Quadrants are explained clearly, but could somebody provide us with a numerical example?
Thank you guys,
Nice. very very helpfull. Great!!!
Everything is very open with a really clear description of the challenges.
It was really informative. Your website is very useful. Thanks for sharing!
i have to make a presentation on Grand Strategy Matrix, please assist me on how to go about it.
Great (Y)
Thankful so much ,it is ckear
Still you have not provided the relevant solution of what are the steps to make this matrix like all other matrices have..
This is very helpful