d. Low manufacturing cost by replicating its proprietary design enables them to sell their products at low price as compared to their competitors.
IKEA’s specific advantages are low cost and quality factors that attract the young consumers. The modular and simple designs allow IKEA’s for mass production around the globe results in low operational cost.
It has strong partnership with supplier and furniture makers and restricts them for selling to other competitors. IKEA’s stores are designed in such a way that customers can easily review and compare the products without assistance of sales associate.
IKEA’s maintains high level of inventory with ready to assemble kits to instantly handover the purchased items to customers.
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