IKEA has edge over its competitors due to several competitive and key advantages. IKEA can utilize on these advantages for market expansion & development and domestic market.
Following are the key competitive advantages of IKEA’s
a. IKEA’s has strong brand image around the globe and also well known for quality, stylish furniture at low cost.
b. It has in-depth knowledge of customers therefore; they are able to design the stylish furniture at low cost which attracts the target segments.
c. It has strong network of supplier around the globe.
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