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<p>IKEA has edge over its competitors due to several competitive and key advantages. IKEA can utilize on these advantages for market expansion &; development and domestic market.</p>
<h2>Key Competitive Advantages of IKEA’s </h2>
<p> Following are the key competitive advantages of IKEA’s </p>
<p>a. IKEA’s has strong brand image around the globe and also well known for quality, stylish furniture at low cost. </p>
<p>b. It has in-depth knowledge of customers therefore; they are able to design the stylish furniture at low cost which attracts the target segments. </p>
<p>c. It has strong network of supplier around the globe. 
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