Key success factors of Nike

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;92 -->&NewLine;<div class&equals;"quads-location quads-ad1" id&equals;"quads-ad1" style&equals;"float&colon;left&semi;margin&colon;0px 0px 0px 0&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;<p align&equals;"justify">Key success factors are most significant to future success of industry firms&period; These factors encompass competencies&comma; market achievements&comma; resources&comma; competitive capabilities and product attributes etc&period; It is most important for the strategists to be familiar with the surroundings of sector in order to distinguish the most important competitive success factors&period; The KSFs of Nike are given below&colon;&NewLine;<&sol;p>&NewLine;<h3>&&num;160&semi;<&sol;h3>&NewLine;<h3>Marketing Activities<&sol;h3>&NewLine;<p> &&num;160&semi;<&sol;p>&NewLine;<p align&equals;"justify">&NewLine;Nike sponsors numerous high profile sports and athletes teams around the globe with the greatly recognized brand name of &quot&semi;Just Do It&quot&semi; and the Swoosh logo&period; Nike is successful due to its marketing strategy&period;&&num;160&semi; It is positioned as an expensive product&comma; premium-brand and selling well-designed&period; Nike’s marketing strategy is centered on a brand image which is accomplished by distinctive logo and the advertising slogan&period; It promotes products by sponsorship agreements with famous celebrity athletes&comma; college athletic teams and professional teams&period; Nike&&num;8217&semi;s marketing mix includes numerous elements in addition to promotion&period;&NewLine;<&sol;p>&NewLine;<h3>&&num;160&semi;<&sol;h3>&NewLine;<h3>Extensive Research &amp&semi; Development <&sol;h3>&NewLine;<p> &&num;160&semi;<&sol;p>&NewLine;<p align&equals;"justify">&NewLine;Nike understands consumer needs and uses R&amp&semi;D to design premium concert athletic products&period; Nike responds to consumer interest throughout the globe and continually appeals to changing demographics and new marketplaces in an intensely competitive industry&period; Nike stimulates demand through smart&comma; efficient investments in people&comma; R&amp&semi;D assets and a well-managed supply chain&period;&NewLine;<&sol;p>&NewLine;<h3>&&num;160&semi;<&sol;h3>&NewLine;<h3>Production and Manufacturing Facilities<&sol;h3>&NewLine;<p> &&num;160&semi;<&sol;p>&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;92 -->&NewLine;<div class&equals;"quads-location quads-ad2" id&equals;"quads-ad2" style&equals;"float&colon;none&semi;margin&colon;0px 0 0px 0&semi;text-align&colon;center&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;<p align&equals;"justify">&NewLine;Nike contracts with manufacturers to produce and distribute products to their owned as well as partner retailers throughout the world&period; Nike is the world&&num;8217&semi;s principal supplier of apparel and athletics and a main producer of sport equipment&period;&&num;160&semi; It employed nearly 30&comma;000 workforces globally&period; Most of the factories&sol;plants are located in China&comma; Taiwan&comma; Indonesia&comma; India&comma; Vietnam&comma; Pakistan&comma; Thailand&comma; Philippines&comma; and Malaysia&period; <&sol;p>&NewLine;<h3>&&num;160&semi;<&sol;h3>&NewLine;<h3>Extensive Distribution Facilities<&sol;h3>&NewLine;<p> &&num;160&semi;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;92 -->&NewLine;<div class&equals;"quads-location quads-ad3" id&equals;"quads-ad3" style&equals;"float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;