Marketing Philosophies

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad1" id&equals;"quads-ad1" style&equals;"float&colon;left&semi;margin&colon;0px 0px 0px 0&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;<p align&equals;"justify">Marketing is the concept to know your customers needs and wants&comma; providing products and services which serves as a solution for customers problem&period; In modern world organizations take care of their customers and maintaining long term relationship&period; In past organizations not had similar thinking as it is today&comma; marketing concept is adopted by organization in a different way&period; The thinking  and perceptions of organization are refer to the philosophies &&num;8220&semi;Organization picture of marketing&&num;8221&semi;<&sol;p>&NewLine;<p align&equals;"justify">There are five different type of marketing concepts namely production concept&comma; product concept&comma; selling concept&comma; marketing concept and societal marketing concept&period;<&sol;p>&NewLine;<h3>Production Concept<&sol;h3>&NewLine;<p align&equals;"justify">Customers buy the products which are produced on mass level at low cost and widely available in the market&period; This concept totally phase out customer&comma; production take place without taking customers needs and wants into consideration&period; This concept works well when the demand of product is more than supply or product cost is required to be reduced by following the practice of mass production&period;<&sol;p>&NewLine;<p align&equals;"justify">The organization preaching this concept not last long because this concept ignore the other important factors like competition&comma; new products&comma; customer satisfaction etc&period; Organization most of the time compromise on quality in order to reduce the cost of the product which results in customer dissatisfaction leads towards product failure&period;<&sol;p>&NewLine;<h3>Product Concept<&sol;h3>&NewLine;<p align&equals;"justify">The idea behind product concept is customer will buy the product that is best in quality&comma; design&comma; features and durability&period; Organizations follow product concept are too much focused on their product that they lost site of other important factors like customer needs and wants&period;<&sol;p>&NewLine;<p align&equals;"justify">This concept leads towards &&num;8220&semi;Marketing Myopia&&num;8221&semi;  which means organization fall with love with their existing products that they never think about other alternatives&period; If a organization is only focused in producing best desktop computers for customer without keeping in mind that customer is willing for portable solution such as laptop and PDA&period;<&sol;p>&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad2" id&equals;"quads-ad2" style&equals;"float&colon;none&semi;margin&colon;0px 0 0px 0&semi;text-align&colon;center&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad3" id&equals;"quads-ad3" style&equals;"float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;