SWOT Analysis of Amazon.com

<!-- WP QUADS Content Ad Plugin v. 2.0.92 -->
<div class="quads-location quads-ad1" id="quads-ad1" style="float:left;margin:0px 0px 0px 0;">

</div>
<p align="justify">Amazon.com Inc (AMZN) is a leading multinational electronic commerce company and one of the most trafficked Internet retail destinations worldwide. The company is headquartered in Seattle, Washington. Amazon.com, Inc was founded by Jeff Bezos in 1994. Initially the company name was Cadabra which was later on changed to Amazon.com.&#160; Amazon directly sells a very broad range of products, including books, music, videos, consumer electronics, clothing and household products. The SWOT Analysis of Amazon.com Inc is given below: </p>
<h3>&#160;</h3>
<h3>Strengths</h3>
<p> &#160;</p>
<ol>
<li>
<div align="justify">Amazon.com is the U.S. largest online retailer, with almost 3 times the internet revenue of the runner up, Staples, Inc.</div>
</li>
<li>
<div align="justify">Amazon.com is a highly diversified company including online bookstore, selling CDs, DVDs, MP3 downloads, video games, computer software, furniture, electronics, apparel, furniture, toys and food.</div>
</li>
<li>
<div align="justify">Amazon.com has offices, customer service centers, software development centers and fulfillment centers throughout the Latin America, North America, Asia and Europe. </div>
</li>
<li>
<div align="justify">Amazon focused on building innovative technology and research centers. In 2006, Amazon invested $662 million in the Research and Development. </div>
</li>
<li>
<div align="justify">Amazon had enormous acquisitions which result in faster delivery of products.</div>
</li>
<li>
<div align="justify">Viewers&#8217; assessment is used to distribute information and gives feedback about that information that assists in increasing revenue.</div>
</li>
<li>
<div align="justify">Amazon is known as the major on-line seller of media products which entertain and educate. </div>
</li>
</ol>
<h3>&#160;</h3>
<h3>Weaknesses</h3>
<p> &#160;</p>
<ol>
<li>
<div align="justify">Amazon&#8217;s retained earnings were negative $1.8 billion, $1.4 billion, $730 million and $172 million respectively in the period of 2006-09.</div>
</li>
<li>
<div align="justify">Amazon highly depends on outsource delivery firms and receives 40% of its revenue from partner marketing known as Amazon Associates.</div>
</li>
<li>
<div align="justify">Price bias was found on Amazon. It was identified that Amazon offered same DVD on different prices to some buyers.&#160; </div>
</li>
<li>
<div align="justify">Amazon has been divisive for its charged use of copyright as a competitive barrier.</div>
</li>
<li>
<div align="justify">In 2008, Amazon was criticized for stopping publishers from straight selling at concession from their own websites.</div>
</li>
<li>
<div align="justify">Amazon does not give priority to those customers which distract capital from the firm&#8217;s core markets. It has reduced services to its major customers. </div>
</li>
<li>
<div align="justify">Strong reliance on particular suppliers and U.S. market. </div>
</li>
</ol>
<h3>&#160;</h3>
<h3>Opportunities</h3>
<p> &#160;
<!-- WP QUADS Content Ad Plugin v. 2.0.92 -->
<div class="quads-location quads-ad2" id="quads-ad2" style="float:none;margin:0px 0 0px 0;text-align:center;">

</div>

<!-- WP QUADS Content Ad Plugin v. 2.0.92 -->
<div class="quads-location quads-ad3" id="quads-ad3" style="float:none;margin:0px;">

</div>


Page: 1 2
Recent Posts
Porter’s Five Forces of Microsoft
Microsoft Corporation also known as MS is one of the biggest multinational technology-based company in…
Porter’s 5 Forces Analysis of Fast Food Industry
The article is based upon in-depth analysis of Fast Food Industry of Australian Region with…
Apple Inc. – Porter’s Five(5) Forces Analysis
The paper presents detailed overview about the Apple Inc. analysis on the parameters set by…
Marketing Plan – Thomson Holiday Group
The purpose of this research paper is to develop a marketing plan for the Thomson…
Case Study – Jerk Stars Ltd- Sales and Marketing Human Resources Dilemma
1. As applicable to other department managers, a human resources manager invigilates the departments and…
KFC Jamaica – Operation and Services Flow
The purpose of the present article is to formulate a work allocation flow chart of…