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<td valign="top" width="319"> OPPORTUNITIES</p>
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<td valign="top" width="319"> THREATS</p>
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<td valign="top" width="319"> · Develop fuel efficient cars </p>
<p>· Hybrid cars </p>
<p>· Provide training to dealers </p>
<p>· Boosting fuel efficiency </p>
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<p>· Optimize production processes to minimize losses </p>
<p>· Launch electric cars</p>
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<td valign="top" width="319"> · Conflict between south and north Korea </p>
<p>· Exchange rates </p>
<p>· Inflation </p>
<p>· High Fuel prices </p>
<p>· Improvement in public transport </p>
<p>· Competition</p>
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<h3>SWOT Matrix (Image)</h3>
<p> <a href="http://mba-tutorials.com//wp-content/uploads/2014/03/image1.png"><img title="image" style="border-top: 0px; border-right: 0px; border-bottom: 0px; border-left: 0px; display: inline" border="0" alt="image" src="http://mba-tutorials.com//wp-content/uploads/2014/03/image_thumb1.png" width="500" height="244"/></a> </p>
<h3>Strengths</h3>
<p> • Fastest growing automaker by brand.</p>
<p> • Strong research &; development; it has established eight Research and Development centers in different part of the world.</p>
<p> • It has world largest automobile plant named “The Ulsan Plant” located in Korea.</p>
<p> • Hyundai vehicles are sold in 193 countries via 6000 dealers.</p>
<p> • It was ranked 8th in automotive brand ranking of 2013.</p>
<p> • Fastest growing company in automotive industry..</p>
<p> • Growth in Europe region sales.</p>
<p> • Strong revenues and profits in 2013.</p>
<p> • Hyundai’s brand value reaches $9 billion, ranking No. 43 in Interbrand’s 2013 Best 100 Global Brands</p>
<p> • Hyundai Motor to launch first electric car in 2016.</p>
<h3>Weaknesses</h3>
<p> [large]• Low availability of spare parts due to unavailability of authorized dealers and distributors.</p>
<p> • Hyundai recalled cars on different occasions due to issues in seat belt and brakes.</p>
<p> • In 2013, the sales goes down by 4% in Korea.</p>
<p> • Production losses</p>
<p> • Lack of attractive car designs as compared to major competitors.</p>
<p> • Weak presence in Asia region.</p>
<p> • The sales are on lower side in Japan.</p>
<h3>Opportunities</h3>
<p> • Manufacture low price and fuel efficient cars for third world countries</p>
<p> • Enter into untapped markets.</p>
<p> • Joint ventures to open assembling plants.</p>
<p> • The fuel prices are increasing therefore; it’s the right time for Hyundai to start focusing on manufacturing Hybrid cars.</p>
<p> • It should launch its electric cars ahead of other competitor to get first move advantage.</p>
<p> • Provide training to dealers to improve customer services.</p>
<p> • Boosting fuel efficiency </p>
<p> • Increase production efficiency of manufacturing plants to increase global sales.</p>
<h3>Threats</h3>
<p> • Conflict between South and North Korea could impact the largest production facility of Hyundai Motors.</p>
<p> • Fierce competition in automobile industry.</p>
<p> • Unrest in Africa region.</p>
<p> • Raise in price of fuel might reduce the demand of Hyundai vehicles.</p>
<p> • Betterment in public transport infrastructure could decline the company sales.</p>
<p> • Fluctuations in currency exchange rate might negatively impact the company profit margin.
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