SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis of Hyundai Motors Company. It was founded by Chung Ju-yung in December,1967. It has been operating in automotive industry and offering Automobiles, Cars, commercial and engines products to its worldwide customers. The financial statement of Hyundai motors shows strong revenue and profit in 2013 and also showing growth in 2014 as well.

Background of Hyundai Motors (Tabular)

Company Name

Hyundai Motors Company.

Industry

Automotive Industry

Founded on

December 1967

Founded By

Chung Ju-yung

Headquartered

Seoul, South Korea.

Area Served

Worldwide

Products

Automobiles, Cars, commercial and engines.

Revenue

$ 75.03 Billion (2013)

Profit Margin

$ 7.6 billion (2013)

Workforce

58,000 approx. (2013)

Competitors

· Bayerische Motoren Werke AG

· Chrysler Group LLC, Daimler AG

· Ford Motor Company

· General Motors Company

· Honda Motor Company,

· Nissan Motor

· Tata Motors, Ltd.

· Toyota Motor Corporation

· Volkswagen AG and many other automotive companies.

Background of Hyundai Motors (Image)

image

Hyundai Logo

hyundai

SWOT Matrix (Tabular)

STRENGTHS

WEAKNESSES

· Strong brand

· Growing brand

· Largest manufacturing facilities

· Serving worldwide

· Strong Revenues

· Strong profits

· Research and development

· Product recalls

· Shortage of spare parts

· Weak sales in Korea

· Production losses

· Low sales in Japan

· Limited car designs