SWOT Analysis of KFC Corporation

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;92 -->&NewLine;<div class&equals;"quads-location quads-ad1" id&equals;"quads-ad1" style&equals;"float&colon;left&semi;margin&colon;0px 0px 0px 0&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;<p align&equals;"justify">KFC Corporation was founded by Colonel Harland Sanders in 1952&period; KFC&comma; also known as&&num;160&semi; Kentucky Fried Chicken is a chain of fast food restaurants based in Louisville&comma; Kentucky&comma; in the United States&period; KFC is part of Yum&excl; Brands&comma; Inc &lpar;the world&&num;8217&semi;s largest restaurant company in terms of system restaurants&comma; with more than 36&comma;000 locations around the world&rpar;&period; Every day&comma; KFC serves more than 12 million customers in 109 countries and territories around the world&period; KFC operates more than 5&comma;200 restaurants in the United States and more than 15&comma;000 units around the world&period; The SWOT analysis of the KFC Corporation is given below&colon; <&sol;p>&NewLine;<h3>&&num;160&semi;<&sol;h3>&NewLine;<h3>Strengths<&sol;h3>&NewLine;<p> &&num;160&semi;<&sol;p>&NewLine;<ol>&NewLine;<li>&NewLine;<div align&equals;"justify">KFC is the world&&num;8217&semi;s biggest chicken restaurant chain and 3rd largest fast-food chain&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">KFC is a market leader in chicken foods for 50 years&period; It has more than 50 percent of the market share and has secret recipe of spice and 11 herbs&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">KFC is a most identifiable brand in chicken&sol;fried food&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">It has the strong location&comma; store management&comma; motivated work force and franchises&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">KFC has a good image all over the globe and is globally placed for many years&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">KFC is focusing on the global strategies to raise its corporation and franchise restaurant base all over the globe&period;<&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">It has a strong distribution network such as outlets in shopping malls&comma; airports&comma; etc&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<&sol;ol>&NewLine;<h3>&&num;160&semi;<&sol;h3>&NewLine;<h3>&&num;160&semi;<&sol;h3>&NewLine;<h3>Weaknesses<&sol;h3>&NewLine;<p> &&num;160&semi;<&sol;p>&NewLine;<ol>&NewLine;<li>&NewLine;<div align&equals;"justify">KFC is not innovative because it serves only the chicken products to the customers&period; It does not&&num;160&semi; offer new or differentiated products&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">KFC fell after the market in offering new products because it was doubling other fast food chains to remain competitive&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Mergers with different corporations resulted in big cultural problem for KFC employees such as Merger with PepsiCo&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">The company is only focusing on few locations and is ignoring to visit or check standards at franchises in different countries&period;&&num;160&semi; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">KFC is facing problems to maintain the higher standards of hygienic food&period; It is being charged in different countries due to poor standards of hygienic food&period; Some of the important examples in this regard are given as&colon; <&sol;div>&NewLine;<p> a&period;&&num;160&semi;&&num;160&semi;&&num;160&semi;&&num;160&semi;&&num;160&semi; In 2007&comma; a Taco Bell&sol;KFC outlet in New York City was initiated to be rat infected&period;<br &sol;>&NewLine;b&period;&period;&&num;160&semi;&&num;160&semi;&&num;160&semi;&&num;160&semi; In 2009&comma; a KFC store in London was also charged with 13 food hygiene fines&period;<br &sol;>&NewLine;c&period;&&num;160&semi;&&num;160&semi;&&num;160&semi;&&num;160&semi;&&num;160&semi;&&num;160&semi; A court case in 2010 exposed poor hygiene at a KFC store in Sydney&comma; Australia&period; <&sol;p>&NewLine;<div align&equals;"justify">&&num;160&semi;<&sol;div>&NewLine;<&sol;li>&NewLine;<&sol;ol>&NewLine;<p> &&num;160&semi;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;92 -->&NewLine;<div class&equals;"quads-location quads-ad2" id&equals;"quads-ad2" style&equals;"float&colon;none&semi;margin&colon;0px 0 0px 0&semi;text-align&colon;center&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;92 -->&NewLine;<div class&equals;"quads-location quads-ad3" id&equals;"quads-ad3" style&equals;"float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;