SWOT Analysis of Microsoft

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad1" id&equals;"quads-ad1" style&equals;"float&colon;left&semi;margin&colon;0px 0px 0px 0&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;<ol>&NewLine;<li>&NewLine;<div align&equals;"justify">Positive customers&&num;8217&semi; awareness in the direction of new technology around the globe <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Microsoft is growing into the video game market by offering products such as the Xbox&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Mobile phone markets are growing in developing countries which provide the opportunity of introducing new mobile software&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Video game market revenue is expected to reach at &dollar;66 billion in 2012 as compared to &dollar;12 billion in 2008&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Improving economic condition after the financial crises 2007-10 is also expanding the opportunities for company&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Since internet users are increasing rapidly therefore a new market could be explored by offering new and innovative products to them&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<&sol;ol>&NewLine;<h3>&&num;160&semi;<&sol;h3>&NewLine;<h3>&&num;160&semi;<&sol;h3>&NewLine;<h3>Threats<&sol;h3>&NewLine;<p> &&num;160&semi;<&sol;p>&NewLine;<ol>&NewLine;<li>&NewLine;<div align&equals;"justify">Microsoft has abundant court fights with other companies concerning software developer lawsuits and antitrust&period;<&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Linux and Apple have snatched Microsoft&&num;8217&semi;s more than 80 percent market share of the desktop operating market&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">The company is facing strong competition from the main rivals such as Oracle&comma; IBM&comma; etc&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">The bargaining power of buyers is high for the reason that many alternative products are available to them&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">The company is facing the problem of huge taxes from various countries due to which it has to increase the prices&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Increasing cyber crime is also causing problems for the company&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Life cycle of Technology is become shorter day by day&period;&&num;160&semi; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Currency exchange rates influence demand for application&sol;operation and software&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<&sol;ol>&NewLine;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad2" id&equals;"quads-ad2" style&equals;"float&colon;none&semi;margin&colon;0px 0 0px 0&semi;text-align&colon;center&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad3" id&equals;"quads-ad3" style&equals;"float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;