SWOT Analysis of Nokia Corporation

Nokia Corporation is a Finnish multinational communications corporation and is the world’s largest manufacturer of mobile phones. It is headquartered in Keilaniemi, Espoo, a city neighboring Helsinki. It has an employee base of around 123,000 employees in 120 countries. Nokia is divided into four business groups: Mobile Phones, Multimedia, Enterprise Solutions, and Networks. It has 15 manufacturing facilities located in China, UK, Finland, Hungary, Germany, Mexico, Brazil, and the Republic of Korea. SWOT analysis of the company is given below:

Strengths

1. Nokia Corporation has the strong Research and Development centers in 16 countries and employs approximately 37020 personnel, nearly 30% of total workforce of the Nokia Siemens.
2. Nokia has 500 researchers, engineers and scientists and has sites in seven different countries.
3. World’s first marketable GSM call was made over a Nokia-supplied network.
4. Nokia is incredibly creative and it is known for innovation, reliability and durability.
5. Nokia is the only manufacturer experiencing all four style and fashion strategies engaged by the main mobile set sellers, whereas Sony Ericsson utilized only one.
6. Nokia is the globe’s biggest producer of mobile phones and it has 15 manufacturing facilities around the world.
7. It has the biggest network of distribution as contrast to any other cellular phone player.
8. Nokia 1100 handset, launched in 2003, was the best-selling mobile handset of all time and the globe’s top-selling end user electronics product.
9. In mobile phones and converged mobile devices Nokia still leads all sellers by a significant margin.
10. Nokia has efficient and diverse work force labor and innovative technology.
11. In the worldwide Smartphone competition, Nokia dominates the global mobile markets.
12. Nokia has sales of its products in more than 160 countries.
13. It has strong financial position, achieving net revenue of EUR 41.0 billion and operating profit of EUR 1.2 billion.

Weaknesses

1. In July 2010, Nokia declared that their profits had dropped by 40 percent.
2. Nokia Corporation has very weak presence in the United States’ cellular market.
3. In Japan, domestic sellers such as Panasonic, Fujitsu, sharp and NEC mainly drives the cellular market growth and Nokia has very fragile position.
4. At the end of 2008, Nokia publicized that it was closing mobile handset distribution in Japan and canceled distribution of E71.
5. In India Nokia has very few service centers and terrible after sales service.
6. Few products are not comprehensible and have higher prices as compared to china mobiles.

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