SWOT Analysis of Whole Foods Market

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;92 -->&NewLine;<div class&equals;"quads-location quads-ad1" id&equals;"quads-ad1" style&equals;"float&colon;left&semi;margin&colon;0px 0px 0px 0&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;<p>This article covers the internal and external analysis of Whole Foods Market and the technique used for it is SWOT analysis&period; The SWOT analysis of Whole Foods Market identify the factors that falls under the following&colon;<&sol;p>&NewLine;<h2>Strengths<&sol;h2>&NewLine;<p>• The company offers a broad range of product offerings such as providing perishable food items that appeal to the natural and organic foods&period;<&sol;p>&NewLine;<p>• Whole foods market has a wide product line from seafood&comma; grocery&comma; meat&comma; and poultry to various bakery items&period;<&sol;p>&NewLine;<p>• The company has a competitive edge of providing fresh foods&period;<&sol;p>&NewLine;<p>• Catering to the needs of all sorts of market segments&period;<&sol;p>&NewLine;<p>• The company’s growth strategy has been successful by opening stores in Glasgow and London&period;<&sol;p>&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;92 -->&NewLine;<div class&equals;"quads-location quads-ad2" id&equals;"quads-ad2" style&equals;"float&colon;none&semi;margin&colon;0px 0 0px 0&semi;text-align&colon;center&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;<p>• The company has a strong image and mostly appeals to the affluent&comma; hip and younger target market&period;<&sol;p>&NewLine;<p>• The company is known for its high quality standard natural and organic products&period;<&sol;p>&NewLine;<p>• The company has a strong support by the complementary industries like health&comma; health insurance industry&comma; fitness centers and other wellness programs&period;<&sol;p>&NewLine;<p>• Whole Foods offer catering&comma; seasonal products and recipes and also provide in store events such as cooking classes and free tours for the customers with food allergies&period;<&sol;p>&NewLine;<h2>Weaknesses<&sol;h2>&NewLine;<p>• Since the US government has subsidized by providing more money to support to the corn growers industry rather than the organic farmers&comma; therefore the companies are no longer using the organic ingredients&period;<&sol;p>&NewLine;<p>• The supply chain for the organic food is underdeveloped and is unable to meet the needs of the American food system&period;<&sol;p>&NewLine;<p>• Some of the foods products are highly priced than its competitors&period;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;92 -->&NewLine;<div class&equals;"quads-location quads-ad3" id&equals;"quads-ad3" style&equals;"float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;