This article covers the internal and external analysis of Whole Foods Market and the technique used for it is SWOT analysis. The SWOT analysis of Whole Foods Market identify the factors that falls under the following:
Strengths
• The company offers a broad range of product offerings such as providing perishable food items that appeal to the natural and organic foods.
• Whole foods market has a wide product line from seafood, grocery, meat, and poultry to various bakery items.
• The company has a competitive edge of providing fresh foods.
• Catering to the needs of all sorts of market segments.
• The company’s growth strategy has been successful by opening stores in Glasgow and London.
• The company has a strong image and mostly appeals to the affluent, hip and younger target market.
• The company is known for its high quality standard natural and organic products.
• The company has a strong support by the complementary industries like health, health insurance industry, fitness centers and other wellness programs.
• Whole Foods offer catering, seasonal products and recipes and also provide in store events such as cooking classes and free tours for the customers with food allergies.
Weaknesses
• Since the US government has subsidized by providing more money to support to the corn growers industry rather than the organic farmers, therefore the companies are no longer using the organic ingredients.
• The supply chain for the organic food is underdeveloped and is unable to meet the needs of the American food system.
• Some of the foods products are highly priced than its competitors.