concept

Consumer Oriented Marketing

In the recent past, mostly companies used to adopt a product oriented approach to introduce and promote a product in…

11 years ago

Consumer Oriented Marketing

In the recent past, mostly companies used to adopt a product oriented approach to introduce and promote a product in…

11 years ago

C2C (Consumer-to-Consumer)

The stage used to define the exercise of individuals exchange with other persons. This is mutual exercise over the years…

11 years ago

Communication Adaptation

In almost every sort of business one of the key factors in maximizing the sale of the product is the…

11 years ago

Click Only Companies

As we know that the technology has been changed, due to this change the organization is moved towards the online…

11 years ago

Word of Mouth

Consumers are mostly influenced by opinions that are expressed directly to them. Nowadays the marketers spend millions of money on…

11 years ago

Strategic Intent Hamel and Prahalad

Gary Hamel, a lecturer at London Business School and C.K Prahalad who’s a professor at University of Michigan wrote an…

11 years ago

Service Inseparability

Service inseparability is considered as an important property that basically states that the services are produced and consumed at the…

11 years ago

Promotional Allowance

Promotion allowance involves the factors that are required to familiar the product with customers. Advertisement and promotional programs are the…

11 years ago

Indirect Marketing

What is Indirect Marketing? Indirect marketing is the distribution of various products through channel which includes one or more than…

11 years ago