Types of Buying Decision Behavior

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad1" id&equals;"quads-ad1" style&equals;"float&colon;left&semi;margin&colon;0px 0px 0px 0&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;<ul>&NewLine;<li>&NewLine;<h3>Complex buying Behavior<&sol;h3>&NewLine;<&sol;li>&NewLine;<&sol;ul>&NewLine;<p align&equals;"justify">&NewLine;When the consumers are highly involved in a purchase and observe significant differences between the brands then the consumers undertake complex buying behavior&period; Such type of behavior occurs when the customer is trying to buy a product which is risky&comma; expensive&comma; and is purchased infrequently such as cars&comma; computers&comma; house etc&period; Therefore in order to make final decision&comma; the customer tries to learn more about the product such as product features&comma; attributes&comma; quality&comma; durability&comma; reliability etc&period; For this purpose&comma; the customer seeks information from various sources such as print media and electronic media and develops a particular belief and attitude towards the product&period; He only makes the final purchase decision when he is fully satisfied&period; Therefore it is very important for the marketers of high-involvement products to understand the information gathering and evaluation processes of customers&period; Marketers should also help the customers to easily gather information about the products of company and they should also differentiate their products from the competitors&period; <&sol;p>&NewLine;<p align&equals;"justify">&&num;160&semi;<&sol;p>&NewLine;<ul>&NewLine;<li>&NewLine;<h3>Dissonance-Reducing Buying Behavior<&sol;h3>&NewLine;<&sol;li>&NewLine;<&sol;ul>&NewLine;<p align&equals;"justify">Consumers undertake dissonance-reducing buying behavior when they are highly involved in a purchase and observe insignificant differences between the brands&period; Such type of buying behavior occurs when the product is expensive&comma; risky and is purchased infrequently but the differences between the brands are insignificant&period; It means that the customer can purchase product from any anywhere without considering the brand&period; For example the consumer buying furniture will observe dissonance-reducing buying behavior because on one hand the product is expensive whereas on the hand it is in the given price range&period; <&sol;p>&NewLine;<p> &&num;160&semi;<&sol;p>&NewLine;<ul>&NewLine;<li>&NewLine;<h3>Habitual Buying Behavior<&sol;h3>&NewLine;<&sol;li>&NewLine;<&sol;ul>&NewLine;<ul><&sol;ul>&NewLine;<p align&equals;"justify"> If the involvement of consumers is low and they perceive few differences among the brands&comma; then the consumers undertake habitual buying behavior&period; Such type of behavior occurs when the consumers buy low cost&comma; frequently purchased products&period; For example&comma; purchase of milk&comma; bread&comma; salt etc requires low consumer involvement and does not contain significant differences between brands&period; In such cases&comma; brand loyalty does not occur and consumers only purchase products of particular brand because of their familiarity&period; For this purpose&comma; customers do not gather information for the brand&period; Therefore marketers have to increase the familiarity of their products with the help of attractive prices and sales promotion&period; <&sol;p>&NewLine;<p align&equals;"justify">&&num;160&semi;<&sol;p>&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad2" id&equals;"quads-ad2" style&equals;"float&colon;none&semi;margin&colon;0px 0 0px 0&semi;text-align&colon;center&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;<ul>&NewLine;<li>&NewLine;<h3>Variety-Seeking Buying Behavior<&sol;h3>&NewLine;<&sol;li>&NewLine;<&sol;ul>&NewLine;<p align&equals;"justify">&NewLine;Variety-seeking buying behavior occurs in a situation of low consumer involvement but significant brand differences&period; For example&comma; purchase of shoes&comma; soaps&comma; detergents&comma; etc&period; Customers try to use different brands of such products because they want to check variety of products&period; This is the reason that most of the consumers do a lot of brand switching in case of variety-seeking buying behavior&period; Under such circumstances&comma; both leaders and challengers have to adopt different strategies to attract the customers&period; For example leaders have to adopt the strategy of encouraging the habitual buying behavior with the help of extensive advertisement and dominating shelf space&period; Whereas challengers have to encourage the variety-seeking buying behavior by offering products at low prices&comma; providing free sample and special discounts etc&period;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad3" id&equals;"quads-ad3" style&equals;"float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;