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<h3>Strengths</h3>
<p>• It is the largest media and entertainment company in the world.</p>
<p>• It has become one of the biggest Hollywood studios.</p>
<p>• Disney Company owns 11 theme parks and several channels.</p>
<p>• Disney employees 150,000 people.</p>
<p>• Innovative ideas</p>
<p>• Global standardization</p>
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<p>• It is among the popular brand names in the world.</p>
<p>• It has well established divisions Walt Disney Studio Entertainment, Disney-ABC Television Group, Disney Interactive</p>
<p>Media Group, Disney Consumer Products, Walt Disney Parks and Resorts, Disney Interactive Studios.</p>
<p>• Increasing trends in overall revenues and profits.</p>
<p>• Disney holds US$ 62.497 billion of assets.</p>
<p>• Popular characters</p>
<p>• High brand awareness among the people.</p>
<p>• Differentiation</p>
<p>• The Walt Disney logo is famous.</p>
<p>• Walt Disney was ranked 8th in the Top 100 Global Brands.</p>
<h3>Weaknesses</h3>
<p>• High operating cost</p>
<p>• Frequent change in top management</p>
<p>• The $1.8 Billion park have only 16 attractions.</p>
<p>• Religious welfare group protest against the release of material which was found offensive by many people.</p>
<p>• Poor working conditions in factories that produce their merchandise.</p>
<p>• Disney was also criticized by animal welfare group for their caring procedure for animals at Disney’s Animal Kingdom</p>
<p>theme Park.</p>
<p>• Poor management.</p>
<p>• Disney has been blamed of having sexual implication or references concealed in some of their animated movies,</p>
<p>including The Lion King, The Little Mermaid, Aladdin, Who Framed Roger Rabbit, and Disney&#8217;s original releases of The
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The majority of your opportunities actually fall under strengths. Opportunities is an external factor in a SWOT. Something that Disney can't control.