[large]2- Develop new products to attract new consumers segment.

3- Contribute to corporate social responsibility

4- Strong its market position in Pakistan, India and Bangladesh

5- Expand customer base

6- Merger and acquisitions

Threats

1- It has been facing strong competition from Nike and PUMA.

2- Demand of the products could decreased due to economy slow down in European countries.

3- Social and environmental concerns due to Human right violations and employment practices.

4- Macroeconomic risks due to change in consumer spending and confidence.

5- Technological and design changes.

6- Unrest political conditions.

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