[large]2- Develop new products to attract new consumers segment.
3- Contribute to corporate social responsibility
4- Strong its market position in Pakistan, India and Bangladesh
5- Expand customer base
6- Merger and acquisitions
Threats
1- It has been facing strong competition from Nike and PUMA.
2- Demand of the products could decreased due to economy slow down in European countries.
3- Social and environmental concerns due to Human right violations and employment practices.
4- Macroeconomic risks due to change in consumer spending and confidence.
5- Technological and design changes.
6- Unrest political conditions.
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