Apple Computers Inc is an American based multinational company which deals with consumer electronics goods and computer software’s. The Company well known hardware products are Macintosh Computer, iPod and iPhone. The software produts include Mac operating sytem,itunes and etc.

Strengths

•    iTunes Music Store is a excellent source of revenue, especially with the iPod and the accessibility on Windows platform.

•    Apple Computer are expert in Developing own software and hardware.

•    Apple’s niche audience provides the company with some lagging from the direct price competition.[sky]

•    Giving a face-lift to desktop and notebook lines.

•    Web technology can be used to improve product awareness and sales.

•    Low debt—more maneuverable.

•    Apple Computers have good brand loyalty.

•    Partnership with Intel Computers in 2006 – Present.

•    Strong Research & Development Department.

Weaknesses

•    Weak relationship with Intel and Microsoft.

•    Weak presence in business arena.

•    The product life cycle of Apple products are very small for that reasons revenues are more depend on launch of new products and  services.

•    Weak presence in markets other than education and publishing.

•    Slow turn around on high demand products.