by adam kasia | Dec 9, 2010 | Principles of Marketing
In the early 1970’s, BCG Matrix was submitted by Bruce Henderson of the Boston Consulting Group (BCG). Using the Product Portfolio Matrix, a firm classifies all its Products/Markets or SBUs through the Growth-Share Matrix. Consequently, it is best illustrated as... by adam kasia | Nov 28, 2010 | Principles of Marketing
Microsoft is a multinational corporation, best known for its Microsoft Windows operating system and the Microsoft Office suite of productivity software. The company is headquartered in Redmond, Washington, USA. Microsoft has expanded into markets such as video game... by adam kasia | Nov 25, 2010 | Principles of Marketing
Porter’s five forces model is a framework for the industry analysis and development of business strategy. Three (3) of Porter’s five (5) forces refers to rivalry from external/outside sources such as micro environment, macro environment and rest are... by adam kasia | Nov 15, 2010 | Principles of Management
A competitive profile matrix (CPM) categorizes a firm’s main rivals and its particular strengths and weaknesses in relation to a design firm’s strategic position. In Competitive Profile Matrix an organization assess itself as well its rivals by giving... by adam kasia | Oct 2, 2010 | Principles of Accounting
Every business entity prepares a balance sheet at the end of each year, and most of the companies prepare at the end of the month. The purpose of balance sheet is to give a clear picture of financial position of a business or entity. Balance sheet consists of the...