by adam kasia | Jul 7, 2010 | Principles of Marketing
Four Ps of marketing or marketing mix refers to the product, price, place and promotion. Some marketers have also included three other Ps (i.e. people, process and physical evidence) to the list and called it as seven Ps of marketing or extended marketing mix. However... by adam kasia | Jul 5, 2010 | Principles of Marketing
We have often seen that there are some purchases which require a lot of time and information to make. On the other hand there are also buying decisions which can be made with out taking time and consulting others. In this way, consumer buying behavior is broadly... by adam kasia | Jul 3, 2010 | Principles of Marketing
Many people confuse the word marketing with selling and advertising. The reason is that there is widespread advertisement now days in the form of newspaper ads, TV commercials, direct-mail campaigns, sales calls etc. But actually marketing and advertising are only two... by adam kasia | Jul 2, 2010 | Principles of Marketing
There are different concepts that guide sellers to conduct their marketing activities. For example sellers can only focus on production and try to reduce their cost of production, or focus on improving the quality of product. Similarly they can pay more attention to... by adam kasia | Jul 1, 2010 | Principles of Management
Organizational culture is a system of shared value and beliefs held by organizational members that unite the members of an organization and determine how they act. Culture indicates a common perception held by the members of an organization and it governs how its...