by kasi | Jan 9, 2010 | Marketing
Personal selling is a very old form of promotion, it involves the use of sales force to support the push strategy, that is influencing intermediaries into buying the product or a pull strategy in which the role of sales force is limited for supporting the retailers to... by kasi | Jan 8, 2010 | Marketing
Advertising is basically paid promotion. It is that form of promotion which is delivered through a set of selected media, which is most appropriate for the product according to placement and future feedback. Modern advertising developed in the 19th and early 20th... by kasi | Jan 8, 2010 | Management
Frederick Herzberg motivation theory shows that different factors contribute towards the satisfaction and dissatisfaction at work/job; these factors are not merely opposing reactions to the same factors as had been believed by most people. The Herzberg’s theory... by kasi | Jan 8, 2010 | Management
The x & y theory was proposed by an American psychologist Douglas McGregor in his book ‘The Human Side of Enterprise’ in 1960. These theories are still commonly referred to in the field of management & motivation. McGregor’s theory is a constructive and... by kasi | Jan 7, 2010 | Marketing
Marketing is all about identifying and satisfying the needs of customer so the central focus is on customer but there are some other factors which companies have to consider can be barrier in focusing on customer satisfaction activities some of the factors or...