by kasi | Jan 3, 2010 | Marketing
Marketing research can be defined as the organized assembling, recording & study of data related to marketing products or services. The basic goal or objective of marketing research is to assess and recognize how the varying rudiments of the marketing mix affect... by kasi | Jan 3, 2010 | Strategy
What is IE Matrix? IE stands for Internal external as the name suggest that it’s based upon internal and external factors of the organization. The IE is an important strategic tool which comes under the portfolio management considered much similar to BCG Matrix.... by kasi | Dec 31, 2009 | Marketing
The Marketing Plan is an important document for both large and newly started organization it’s a very detailed, deeply researched and, hopefully, well written report that evaluate inside and possibly outside the organization. The employees working in... by kasi | Dec 29, 2009 | SWOT Analysis
Strengths • AT & T is one of the oldest telecommunication service providers. • It posses 149 billion dollars assets with the employees base of more than 1 million. • AT & T brand is well known in the corporate world. • Diversity in different the... by kasi | Dec 27, 2009 | Human Resource
Human resource management has become an essential part of every business today, especially in an economy where there is an abrupt increase in the service-based industry; human resource management has become an important feature for businesses everywhere, since it is...