Singles Entry Bookkeeping

The accounting method used by most of the companies is double entry bookkeeping. To explore the benefits of double entry system it is important to understand the single entry bookkeeping. The single entry bookkeeping is similar like a checkbook register which have...

Shortcomings of GDP

GDP is the accurate measure of economy it shows how well or how bad the economy is doing. True said, nothing is perfect in the world  there are some shortcomings of GDP which are important to consider in the country economy. Non-market Transactions GDP calculate the...

Levels of Market Segmentation

Market Segmentation Dividing the market into different groups because of the different needs, wants, choice, characteristics and behavior of customer might require different products and marketing mixes. Why Market Segmentation is important? Market segmentation makes...

Balance Scorecard

As we parade through the darkness towards the light, so do our efforts to make life easier. The balance scorecard is one such management concept that is used in business organizations which tries to align the mission and vision concept of that particular organization....

Economic Goals

The economic policy is developed in every country to achieve some economic goals. Following are the main economic goals which are widely known in the world. Economic Growth – Increase in the production of product and services to boost the economy and improve the...