GDP – Gross Domestic Product

The widespread measure of the total output in a country’s economy is called  GDP (Gross Domestic Product). GDP is basically a measure of the market value of all services and final goods produced in a country during a year. It as well is equal to the sum of the value...

Brand Equity

Brand equity is basically the outcome result from marketing the product and service brand name or some other brand element that the substitute of product don’t have. Brand equity is created through the large pool of investment the organization invest to create its...

Detail Overview of Product Life Cycle (PLC)

Product Life Cycle Product life cycle is the phenomena of the product being manufactured, development, customized, marketed etc. in short; it retains everything that a product has to go through in the market. When we say that a product has a life cycle, we are...

14 Principals of Management of Henry Foyal

Henry foyal the theorist of management describes the 14 principals of management. These are also know as the classical principal of management but still today most of principals are followed in organization. Specialization of Labor Every organization dependent on...

Product Life Cycle

Many products enter in market some lasts for long time and others disappears in a small span of time. This cycle of product birth and death in the language of marketing is known as product life cycle. Product life cycle consist of four stages namely introduction...