Demarketing or Demand Management

People always think that marketing is all about increasing demand for their products but sometimes this statement does not seems true  because one of the important role of marketing is demanding management. Companies always face variable demand for their products in...

Marketing Philosophies

Marketing is the concept to know your customers needs and wants, providing products and services which serves as a solution for customers problem. In modern world organizations take care of their customers and maintaining long term relationship. In past organizations...

Products VS Services

Products are the tangible entities which are offered in the market by Organization to fulfill the needs, wants and demands of the customers. Products are tangible products in the market which customers purchase from market to satisfy needs or wants. Customers always...

Needs,Wants and Demands

Marketing definition is based on three main terms needs, wants and demands these terms sometimes create some confusion in readers mind. This tutorials will discuss the needs, wants and demands in detail to making things easy. Needs Human needs are states of felt...

What is Marketing?

Marketing is the social and managerial process to understand the customer need and wants in order to develop the right products and services for customers. Marketing function is still under research lots more to come in future to assist and mature the marketing...