by kasi | Aug 12, 2009 | Strategy
Porter five forces model, developed by Michael E.Porter of Harvard University in 1979, holds the purpose to analyze the industry in order to determine the level of intensity regarding the competition and attractiveness of the industry. The attractiveness of an... by kasi | Aug 10, 2009 | Strategy
IFE (Internal factor evaluation) matrix is one of the best strategic tool to perform internal audit of any firm. IFE is use for internal analysis of different functional areas of business such as finance, marketing,IT, operations, accounts, Human Resources and others... by kasi | Aug 8, 2009 | Strategy
Mission statement in business language is the statement of purpose for the business. It can also defined as the reason of existence for the business. Mission statement can be defined at corporate and business level, mission statement for corporate representing the... by kasi | Aug 7, 2009 | Economics
Even though we might not have any idea of what actually economics is, but we do know that the resources in our world are limited and so, we are forced to use these resources smartly. Now lets head towards our topic of discussion; Economics, basically, is the study of... by kasi | Aug 5, 2009 | Marketing
From cradle to grave, every human being today is gripped in the sensational brand-whirlwind; more specifically, in the world of brands. Everything from toothpaste to the hospital we visit and the airline we fly by is a brand. Even the destination we fly to is a brand....