by kasi | Aug 27, 2015 | Strategy
IKEA employ for following strategic alternative to further penetrate the U.S market. • More focus on customer service by offering more convenience to customers by allowing them to purchase products online and its home delivery. Establish CRM for customer record... by kasi | Aug 27, 2015 | Strategy
The United States is an important global market for IKEA expansion. The living standards of US people are high as compared to other countries however; some Americans are cost conscious and looking for low cost products and services. IKEA has been addressing the needs... by kasi | Aug 25, 2015 | Strategy
IKEA has edge over its competitors due to several competitive and key advantages. IKEA can utilize on these advantages for market expansion & development and domestic market. Key Competitive Advantages of IKEA’s Following are the key competitive advantages of... by kasi | Aug 25, 2015 | SWOT Analysis
IKEA is one of the most popular and iconic brands in the world. From the beginning, IKEA was founded on different principles—namely, frugality and low cost. Most furniture companies offer service and advice in settings where salespeople compete for sales commissions.... by kasi | Jul 11, 2015 | Psychology
B.F. skinner discovered Operant conditioning, which is often referred to as instrumental conditioning. You might also hear some call it Skinnerian conditioning for the fact that skinner coined the name. Operant conditioning is the method of learning that takes place...