by kasi | Mar 5, 2015 | Psychology
Definition of Personality We all hear the term personality too much, and on the basis of our own simple understanding of the concept of personality we describe our personality and sometimes others too. The truth is, most of us do not know the true concept of... by kasi | Mar 3, 2015 | Psychology
Definition of Motivation A process that guides or initiates a behavior in a way so as to achieve its goal is called motivation. Though some might think motivation is a personal trait, present in some and absent in others, motivation is an internal process involving... by kasi | Feb 15, 2015 | Consumer Behavior
How customers view a product is of the utmost importance. Based on how they view or feel about the product or service that you are offering, your business’s future may be at stake. It may seem enough to say that your product is of high quality and reliable and that... by kasi | Feb 15, 2015 | Consumer Behavior
Post-purchase dissonance is when the customer may be unsatisfied or unsure of their purchasing decision; they may rethink their decision in the post-purchase stage. This is usually due to what is known as a discrepancy between what the consumer initially thought of... by kasi | Feb 5, 2015 | Consumer Behavior
Loyalty marketing is a marketing approach that is based on strategic management in which a company decides to use certain incentives in order to retain existing customers and get new ones. Loyalty marketing includes product marketing, brand marketing etc; as...