by kasi | Sep 7, 2013 | Marketing
Idea screening is a process that evaluates and contrasts new product ideas to get the most promising ones for your business. Not every idea is relevant to your company. In order to screen out a good idea from the not so good ones, there are certain criteria that... by kasi | Sep 5, 2013 | Marketing
Max Clarkson, a former faculty member at the University Of Toronto formed these rules about Stakeholder management. The following principles were addressed to the managers specifically: Clarkson Principle 1 The managers are supposed to acknowledge and carefully... by kasi | Sep 5, 2013 | Marketing
Advertising Specialty is known to be used for promotional and giveaway products to strengthen a company’s presence to reach to its specific target market. Nowadays companies are following the trend of exhibiting promotional items of some kind as this is the most cost... by kasi | Sep 2, 2013 | Marketing
In the recent past, mostly companies used to adopt a product oriented approach to introduce and promote a product in the market. This was considered to be a naive endeavor of creating and marketing a product without any research done to find out what actually the... by kasi | Aug 4, 2013 | SWOT Analysis
Avis Budget deals with the two worldwide leading companies in the automobile leasing industry in course of Avis and Budget. Avis is a foremost rental car supplier that mainly supplies the finest marketable and freedom sector of the travel industry. Budget is a leading...