by kasi | May 30, 2013 | Business Research
Dialectical is derived from a Greek word which means to argue or contend with. In earlier time the Greek uses the word dialectical in order to express a specific manner of argumentation for making specific decisions on the various facts that are based on opposite... by kasi | May 30, 2013 | Marketing
In the context of marketing, there are six stages through which the customer passes while purchasing or adapting any good or service. These are considered as the psychological stages through which a person passes to decide for a product to either purchase it or... by kasi | May 26, 2013 | Marketing
Suppose you are reviewing all of your organization’s products and you have to decide on which one you should invest your money, for one of the products that is really doing well financially but its demand has declined from the market which doesn’t seem to persist for... by kasi | May 26, 2013 | Marketing
A Brand Asset valuator is a metric that is used to analyze how a brand is perceived by its consumers in terms of different attributes. This realistic approach has been created and thoroughly managed by the Brand Asset Consulting, a division of Young & Rubicam... by kasi | May 26, 2013 | Marketing
After the purchase, there is the possibility that customer may change his opinion about the purchased product or experiences dissonances by determining certain feature that are favorable with respect to the other brands and then gather certain information that...