by kasi | May 26, 2013 | Marketing
The distribution channel in marketing serves as a set of process where it’s necessary to transfer the ownership of goods from one point of production to the point of utilization by its consumers and therefore, a distribution channel is a useful tool in marketing. The... by kasi | May 25, 2013 | Marketing
Marketing Managers have to deal with diverse purchase scenarios, when they sell directly to businesses. The buying centre of the business faces difficulties in understanding how a sale occurs. Usually the market manager have to deal with three types of re-buys, those... by kasi | May 25, 2013 | Marketing
A marketer generally classifies products on the basis of the factors like durability, tangibility and use that may be industrial or consumer, so because of the basis of these consumer products classification arises that is unsought goods. Unsought goods are those... by kasi | May 25, 2013 | Marketing
The marketing mix was first originally referred to as the 4 Ps of marketing. The concept of marketing mix combines all the essential elements that are required to promote your product and services and get them delivered to your customers successfully. A set of... by kasi | May 23, 2013 | Marketing
By-product is a product which is produced in addition with the main product from the raw materials. In every organization which produces some sort of product there must also be the byproduct or the raw product. For example in the extraction of petrol or in textile...