PESTEL Analysis of Poland and Turkey

The strategic choice of Poland is analyzed using the tool of PESTEL analysis in the following section: Political One of the key strengths of Poland for automobile industry is the political stability which provides the businesses with a sound basis. Even though the...

Strategic Analysis and Business Strategy of Jet2

Executive SummaryThe organization is a small budget airline called Jet2 which operates in the UK and EU region. The organization faces a problem of handling capacity. It is facing increased demand in the market. However, it is unable to handle it which is causing it...

Critical Analysis of Superstores Marketing Plan

The primary element in any marketing plan is the economic condition of the business, followed by the sociocultural practices. The superstores in the United Kingdom typically have different pricing strategies, and the pricing and amount of sales being carried out by...