by kasi | Apr 12, 2012 | Business Research
Likert scaling is a one dimensional scaling developed by a Psychologist Rennis Likert. It is also being known as summative scaling. Following are the main steps that are used to develop Likert scale. Defining the Focus Generally in every method of scaling, at the... by kasi | Apr 12, 2012 | Business Research
Guttman scale is a type of one dimensional scaling method established by Louis Guttman. This scaling is also known as Cumulative Scaling. This scale mostly involves the dichotomous scale with the answers like Yes or no, agrees or disagrees etc. The statements... by kasi | Apr 12, 2012 | Business Research
An evaluation culture is stated as the experimental society which makes the associates feel convenient and permanent residence in the society. It is observed that the demand and use of evaluation both are driven from the factors involves in the evaluation culture.... by kasi | Apr 10, 2012 | Business Research
Qualitative methods meant that the method that does not involves any measurements and statistics. The qualitative methods are in a wide range but in reality, the qualitative methods are some how basically restricted by the view of a researcher. Few of the most common... by kasi | Apr 9, 2012 | Business Research
Qualitative Data Definition Qualitative data is a form of data that describes or exemplify but cannot be presented in numbers or digits. Such data involves the description about the facts like motivation, pleasure, attitude, knowledge, and satisfaction etc. In...