by kasi | Oct 15, 2010 | Strategic Management
Strategic group mapping is used for the purpose of displaying the competitive positions that rival firms occupy in the industry. In every industry there are some companies which enjoy stronger market position than other. Therefore it becomes important to analyze the... by kasi | Oct 14, 2010 | Strategic Management
Internal factor evaluation matrix can be used to examine the strengths and weaknesses of a business. Some of the important strengths which can be included in the matrix are: powerful strategy, strong financial condition, economies of scale, strong advertising and... by kasi | Oct 14, 2010 | Strategic Management
External Factor Evaluation (EFE) Matrix is a strategic management tool which is used to know whether the firm is able to effectively take advantage of existing opportunities along with minimizing the external threats. The analysis helps in formulating new strategies... by kasi | Oct 13, 2010 | Marketing
Advertising only issue is the advertising agency which, in most cases, making the creative decisions and media. Also often supplies support market research and even participate in the total marketing plan. In some advertiser relations agency, the agency operates... by kasi | Oct 13, 2010 | Marketing
Labeling, product labeling or Tagging in marketing means “any written or graphic on the packaging of a product or on an independent label.” It refers to any printed material, written or graphic that is present in the plaque, which normally accompanies the...