Competitive Profile Matrix (CPM)

Competitive Profile Matrix (CPM) is a strategic management tool which is used to identify the major strengths and weaknesses of a firm in relation to the rival’s firm strategic position. On the basis of this comparison, the firm can design wise offensive or...

Internal Factor Evaluation (IFE) Matrix

Internal factor evaluation (IFE) matrix is a strategy formulation tool which is used to examine the strengths and weaknesses in the functional area of a business. In IFE Matrix it is more important to thoroughly understand the factors included rather than the actual...

SWOT Analysis of Southwest Airlines

Southwest Airlines Corporation is an USA’s low-cost airline. It is the biggest airline in the world by carrying highest number of passengers per year 2009. As of 31 December, 2009, it drives more than 3,200 flights daily. Southwest Airlines has carried more...

External Factor Evaluation (EFE) Matrix

External Factor Evaluation (EFE) Matrix is a strategic management tool which allows the strategists to examine the cultural, social, economic, demographic, political, legal, and competitive information. EFE Matrix indicates whether the firm is able to effectively take...

SWOT Analysis of Perrigo Company

SWOT analysis is one of the most important strategic tools to evaluate the internal (Strengths and Weaknesses) of the company and external environment (Opportunities and Threats) of the industry. Main objective of SWOT analysis is to explain the conclusion of the...