by kasi | Oct 2, 2010 | Strategic Management
TOWS matrix analysis gives diverse strategic tactics or options and short term strategies or set of strategies by analyzing internal capacity of the company and external environment of the industry. TOWS analysis is the complement for the SWOT analysis; because... by kasi | Oct 1, 2010 | Marketing
The concept of marketing has changed dramatically in recent decades, and recently the focus has moved more and more customers (compared to the products and the sale of) global marketing and various technology issues that impact on the market. In addition, there is a... by kasi | Oct 1, 2010 | Strategy
Drivers of change are the factors that make a difference in the industry in general. These forces compel companies to modify their actions because the industry changes. Drivers of change originate in the outer ring of the macroeconomic environment and in most cases... by kasi | Oct 1, 2010 | SWOT Analysis
JetBlue Airways corporation is an American low-cost airline. The company was founded by David Neeleman in February 1999. It serves more than 60 destinations in 21 states and eleven countries in the Caribbean and Latin America. The Headquarter of the company is located... by kasi | Sep 30, 2010 | SWOT Analysis
General Motors, the world’s largest automobile manufacturer, was first founded on September 16, 1908, in Michigan, United States. The global headquarters of the General Motors is located in Detroit. The company employees more than 205,000 people in every major...