by kasi | Jul 16, 2010 | Introduction to Finance
“The new paradigm for financial markets: the crash of 2008 and what it means” is one of the latest books of George Soros. He has written eight other books on various subjects related to the economy. George Soros is a Hungarian-born American financial speculator,... by kasi | Jul 15, 2010 | Management
Benchmarking is a term used in business operating procedures. To benchmark one’s business is to compare its entire standard operating procedures, with the one which is regarded as a pioneer, or is a tycoon in the relative market. Benchmarking is done to deduce... by kasi | Jul 15, 2010 | Marketing
The consumer buying behavior is defined as a process in which the individuals search, purchase, use and finally dispose of the goods and services in accordance to their needs, wants and satisfaction. In other words, the consumer buying behavior studies the actions and... by kasi | Jul 5, 2010 | Marketing
Advertising is heavily focused on the analysis, planning, control, and decision-making activities of this core institution – ‘advertiser’. The field of advertising is made up of a system of interacting organizations and institutions, all of which play a role in the... by kasi | Jul 4, 2010 | Finance
Historically the role of accountants remained limited to clerical work where they were meant to manage day-to-day accounting matters and record keeping. When the economic horizons expanded and firms stretched out operations beyond the boundaries of their homeland and...