Promotion

Good product is not enough for business to be sold at good price. To generate sale in order to increase profit the product have to be communicated to the customer. This communication is known as “promotion” in marketing Marketing communication program is known as...

Marketing Research

Marketing research can be defined as the organized assembling, recording & study of data related to marketing products or services. The basic goal or objective of marketing research is to assess and recognize how the varying rudiments of the marketing mix affect...

Marketing Plan

The Marketing Plan is an important document for both large and newly started organization it’s a very detailed, deeply researched and, hopefully, well written report that evaluate inside and possibly outside the organization.     The employees working in...

AT & T SWOT Analysis

Strengths •    AT & T is one of the oldest telecommunication service providers. •    It posses 149 billion dollars assets with the employees base of more than 1 million. •    AT & T brand is well known in the corporate world. •    Diversity in different the...

GE – General Electric SWOT Analysis

Strengths •    Reported by Forbes as the largest company of 2009. •    The company has 3 23,000 employees. •    The company deal with huge number of products which include Genie, Aviation, Jet engines, Electricity, Entertainment, Finance, Gas, turbines, Generation,...

Walt Disney SWOT Analysis

Strengths •    It is the largest media and entertainment company in the world. •    It has become one of the biggest Hollywood studios. •    Disney Company owns 11 theme parks and several channels. •    Disney employees 150,000 people. •    Innovative ideas •   ...