TATA Motors SWOT Analysis

TATA motors is the market leader in Indian Industry with high market share. TATA motors began in 1945 since then it produced more than 3 million vehicles. TATA motors employed around 23000 employees and it is expanding with pace. Strengths TATA motors is market leader...

Amazon SWOT Analysis

Strengths • Amazon is the leading online-retailer regarding media-products that educate and entertain. • Amazon being a powerful global brand is recognizable because of two main factors: It is one of the original dotcoms that developed a customer base of over 30...

Southwest Airlines SWOT Analysis

Following are the Strengths, Weakness, Opportunities and Threats of the Southwest Airline. Strengths • Southwest Airlines is known to be one of the major low cost airline leaders and an initiator in being a low cost carrier. • According to the number of passengers,...

Nike SWOT Analysis

Strengths •Nike is a globally recognized for being the number one sportswear brand in the World. •Nike being a competitive organization has a healthy aversion towards its competitors i-eduring Atlanta Olympics, Reebok expensed on sponsoring the games; Nike however...

Product Pricing Strategies

New Product Pricing Strategies The most challenging stage of product is introductory stage. In introductory stage of new product companies face the challenge of setting the prices for the first time. Companies have only one chance to get new product price right. They...

Levels of Market Segmentation

Market Segmentation Dividing the market into different groups because of the different needs, wants, choice, characteristics and behavior of customer might require different products and marketing mixes. Why Market Segmentation is important? Market segmentation makes...