by kasi | Oct 12, 2009 | Marketing
Brand equity is basically the outcome result from marketing the product and service brand name or some other brand element that the substitute of product don’t have. Brand equity is created through the large pool of investment the organization invest to create its... by kasi | Oct 9, 2009 | Marketing
Product Life Cycle Product life cycle is the phenomena of the product being manufactured, development, customized, marketed etc. in short; it retains everything that a product has to go through in the market. When we say that a product has a life cycle, we are... by kasi | Sep 15, 2009 | Marketing
Many products enter in market some lasts for long time and others disappears in a small span of time. This cycle of product birth and death in the language of marketing is known as product life cycle. Product life cycle consist of four stages namely introduction... by kasi | Sep 14, 2009 | Marketing
People always think that marketing is all about increasing demand for their products but sometimes this statement does not seems true because one of the important role of marketing is demanding management. Companies always face variable demand for their products in... by kasi | Sep 14, 2009 | Marketing
Marketing is the concept to know your customers needs and wants, providing products and services which serves as a solution for customers problem. In modern world organizations take care of their customers and maintaining long term relationship. In past organizations... by kasi | Sep 3, 2009 | Marketing
Products are the tangible entities which are offered in the market by Organization to fulfill the needs, wants and demands of the customers. Products are tangible products in the market which customers purchase from market to satisfy needs or wants. Customers always...